We help cosmetics, skincare, and fashion D2C brands get found in Google, in AI answers, and everywhere in between — through technical fixes, ingredient-led content, entity building, and the link patterns this category actually rewards.
Generic ecommerce SEO treats every product page the same. This category needs a different playbook — semantic SEO and E-E-A-T signals matter across the full customer journey.
"Clinically tested," "dermatologist approved," "clean formula" carry SEO weight and legal weight. Content is written so both search engines and regulators are satisfied.
Beauty and fashion authority comes from press mentions, gifting programs, and creator content — a different playbook from B2B backlink outreach.
"Best serum for combination skin" is conversational, and increasingly answered by AI assistants before a shopper reaches Google.
Each pillar feeds the next — technical foundations support content, content earns links, and all three feed how AI systems understand and recommend your brand.
Duplicate shade/size variant URLs, thin filtered collection pages, slow product images, Core Web Vitals, and product/review schema for Google Shopping.
Content built around real buyer questions — ingredient function, skin type fit, styling occasions — written to be search-friendly and compliant.
Editorial features, gifting-based creator content, and category round-ups — a different playbook from generic outreach templates.
Structuring content for featured snippets, People Also Ask boxes, and voice answers for question-style beauty and fashion searches.
Making sure ChatGPT, Gemini, and Perplexity can find, understand, and recommend your brand when shoppers ask for suggestions.
Building your brand, founder, and product line into a recognized entity — the layer that determines Knowledge Graph and AI model credibility.
They solve different problems and use different signals — treated as complementary layers, not interchangeable buzzwords.
Four client engagements across cosmetics and fashion D2C, with proven ranking data.
A five-pillar content strategy anchored to the founder's clinical research background and origin story — with a firm guardrail against positioning the brand as a "dupe" or budget alternative. Reporting included a dedicated section on Google core update impact.
Focused keyword targeting and technical cleanup moved high-intent product terms onto page one. CTR improved from 1.0% to 1.3%, average position from 8.6 to 8.2.
| Keyword | Before | After |
|---|---|---|
| Glow me makeup fixer | 100+ | #2 |
| Eyelashes | 100 | #5 |
| Velvet matte lipstick | 100+ | #9 |
| Foundation online | 100+ | #8 |
| HD compact powder | 100+ | #7 |
| Keyword | Before | After |
|---|---|---|
| Nostrum jeans | #8 | #1 |
| Denim hoodie | 50+ | #5 |
| T-shirt for men | 50+ | #11 |
| Stitched jeans | 50+ | #7 |
On-page SEO, off-page SEO, and technical fixes are sequenced together, not run as separate workstreams.
Full technical, content, and backlink audit, benchmarked against 2–3 direct competitors.
Prioritized roadmap across technical fixes, content clusters, and link targets, sequenced by impact.
Ingredient-led content production paired with editorial and creator outreach suited to this category.
FAQ schema, question-first formatting, llms.txt setup, and entity consistency work.
Monthly reporting against agreed KPIs, with clear next-step recommendations each cycle.
Every engagement starts with an audit — packages below reflect ongoing monthly work after that.
Technical & schema audit, core product & category page optimization, monthly reporting.
Talk to us →Everything in Starter, plus ingredient-led content production, creator & digital PR link building, AEO/FAQ schema rollout.
Talk to us →Everything in Growth, plus GEO/llms.txt & entity SEO, multi-market content & hreflang, dedicated strategy calls.
Talk to us →You work directly with the SEO consultant doing the strategy.
10 years of SEO experience, co-authored The Growth Hacking Book, featured in Forbes India.
Beauty and cosmetics SEO carries extra weight around ingredient claims, regulatory-safe language, and trust signals like clinical studies. Content, schema, and link sources all need to reflect that from the start.
Answer Engine Optimization structures content so it can be pulled directly into featured snippets, People Also Ask boxes, and voice answers — common formats for question-style beauty and fashion searches.
Generative Engine Optimization makes a brand easy for AI systems like ChatGPT, Gemini, and Perplexity to find, understand, and recommend, through structured data, an llms.txt file, and consistent entity information.
Yes — a meaningful share of beauty and fashion clients run on Shopify, and the roadmap accounts for platform-specific issues like duplicate collection URLs and thin app-generated pages.
Technical fixes and indexing improvements typically show up within four to eight weeks. Meaningful ranking movement for competitive terms usually builds over three to six months.
Yes. Beauty and fashion link profiles run on editorial mentions, gifting-based placements, and creator content — campaigns are built around that pattern rather than generic outreach.
Tell us about your site and we'll come back with a real audit — not a canned pitch.