How EuropGirl.com took a flagship makeup term from unranked to position 2

The engagement at a glance

Five core makeup terms, zero visibility

EuropGirl.com entered this engagement with all five of its priority product terms — glow me makeup fixer, eyelashes, velvet matte lipstick, foundation online, and HD compact powder — ranking beyond position 100. With a thin referring domain profile of roughly 40 domains, the site had little authority to compete for these commercially valuable, moderately competitive makeup terms.

Sustained link building paired with focused keyword targeting

• 01
  Referring domain growth. Grew the backlink profile from around 40 to roughly 160 referring domains over 21 months, building the authority needed to compete on contested makeup terms.
• 02
  Priority keyword targeting. Focused optimization on five specific, high-intent product terms rather than spreading effort across the full catalog.
• 03
  Sustained, compounding growth. Kept both referring domain growth and content work consistent over nearly two years, avoiding the common pattern of an initial push followed by stagnation.

Referring domains, organic traffic, and keyword breadth

Referring domains grew from roughly 40 to around 160 over the engagement — close to a four-fold increase — while organic traffic climbed steadily to an estimated 15,000 monthly visits by December 2024, with organic keywords tracked expanding to approximately 4,500 across all ranking tiers.

Keyword rankings, before vs. after:

Why the numbers moved this way

• Referring domains and organic traffic grew in tandem. Unlike engagements with a sharp late-stage inflection, EuropGirl's growth curve was steady and compounding from early on, reflecting consistent link building rather than a single catalyst.
• Almost no paid traffic dependency. The chart shows a flat paid traffic line throughout, meaning nearly all of the ~15K estimated monthly traffic by the end of the engagement is organic — a stronger signal than results propped up by paid campaigns.
• One flagship term reached position 2. Glow me makeup fixer moving from unranked to position 2 shows what sustained authority building can do for a well-targeted, moderately competitive term, even without page-one dominance across the entire catalog.