Top SEO Tips for Your Startup

As a startup owner, you might want to make your startup appear in search results and reach to a wide range of customers. However doing so without proper SEO would be a hard task to do. So in case if you are looking for some of them, then we are here to help you out.

Top SEO Tips for Your Startup

Step 1: On-site Optimization for Your Startup

The first thing that you need to focus on is the on-site optimization. As this is the only which will help search engines crawl and understand your website in a better way. As a result, you will get lots of traffic and customers.

Whenever it comes to on-site optimization, there are a couple of things where it applies on. These things include your website content, website structure, page structure, and internal structure as well. However to give you a better understanding let us break down each of the elements one by one:

Title Tags and Meta Description:

So first lets with the Title Tags and Meta Descriptions. This is the thing which allows search engines like Google to understand your primary topics and the purpose of a webpage. You should make sure that your title and description is written in simple language. Plus it should include the main or focus keyword.

Here is the perfect example of short and sweet meta description including the keywords,

While writing a title tag make sure it fits under 65 characters including spaces. Also, the description should be about 160 characters including spaces.

Website navigation

The second thing that you need to focus on its website navigation, or you can say website structure. Your website should have an easy to use navigation bar so your users, as well as search engine crawlers, can easily browse through different pages.

Also, you should avoid using mega menus as it causes SEO concerns. Plus they do not perform too well for mobile users. If you are not sure what could be the mistakes which you could avoid to make proper navigation, you must check out this.

Website loading speed

The third thing is the website speed, according to Google they take page speed as one of their ranking factors. That’s why your website should have a fast website. It will not just give your website a better experience, but also it will allow you to rank better.

Interlink Your Content

Next, you should Interlink Your Content. It helps the users to find relevant content on your website. As well as it helps the search engine crawlers to spend more time on your website. While interlinking you should make sure to analyze each page which has relevant keywords. Also, you should use a different keyword for each of the web pages. After that simply interlink the relevant pages, and you are good to go.

Optimize URL Structure

The next tip would be to keep the URL structure as short as possible. URL does not just help the search engines to understand the primary topic of your website. But it also helps the user to understand the topic too.

To rank high in search results, you should focus on keeping your URL as short as possible.

Your URL structure should not look something like,

instead you should keep it as,

Relevant, Valuable, and Unique Content

Write articles that are extremely engageable and search engines will value you. However while writing content make sure to use keywords properly in your title, h2 tags and throughout the content. So Google can understand what your article is about.

Stop Using One Page Websites

As a startup, you might not want to create too many pages for your website, and that is completely fine. But if you want to rank your website higher in search engines, then you need to ditch one-page websites.

One page websites do not rank good in search engines. Instead, you should have multiple pages which will target lots of other primary and secondary keywords. This will allow you to rank better as well as for a bunch of keywords.

Step 2: Create Valuable Content for Your Startup

Now that you are done making your website structure perfect. It’s time to talk about content marketing. Since content is the king and there is no doubt in it. Hence you should always focus on creating valuable content.

However, when it comes to content marketing, there are a couple of things that it consists. You should focus on researching your competitors, understanding your user’s needs, doing keyword research, and creating content that actually sells. Also, you should regularly focus on creating contents.

If you focus on creating regular contents, then it will help you to increase your website reach. As well the more pages Google will index the better engagement you will get for your website. It will also increase the number of inbound links which will help you to get mentions from other websites which will also help you to rank better.

By publishing content regularly, you will be able to keep your website fresh and Google loves those websites which publish content on a regular basis.

Step 3: Off-Site Optimization and Link Building for Your Startup

In the end, you need to focus on off-site optimization and link building. This thing completely belongs to earning links to your website so Google can consider your website as the most valuable one for a search query.

However, building links is not an easy task. There are quite a lot of websites out there which helps you to get lots of links at once. But that would not be the right thing as those links are mostly spam ones and spammy links will give your website a penalty. That’s why always focus on getting high quality and organic links.

However to give you a better idea, here are a couple of things that you can do to get started with off-site optimization:

• Build a relationship with influencers and bloggers and look for link earning an opportunity.
• Outreach to different websites and asks them to link to your content.
• Outreach to different websites and pay them to get a link to your website.
• Create different types of links.

Final Words:

So those were a couple of SEO tips for your startup. So go ahead and give these steps a try and see how they are working for you. Also for any questions, feel free to comment below.