I didn't start as a founder or a consultant. I started in 2012 as an SEO trainee, doing the unglamorous work every SEO starts with -- keyword lists, directory submissions, learning why half of what worked yesterday stopped working today. That grounding matters more than people give it credit for. It's the reason I still care about the technical basics -- crawlability, schema, page speed -- even now that the conversation has moved on to AEO and GEO.
From there I moved into two SEO executive roles at different companies, which is where I learned how SEO actually gets prioritized (or deprioritized) inside a real marketing team, under real budget constraints. Eventually I moved into freelancing, working directly with brands rather than through an agency layer -- and in 2018, that freelance work became AllDigiTrends, co-founded with Navin Rao.
I've since co-authored a book on growth hacking and been featured in Forbes India. But the part of the work I still enjoy most is the same as it was in 2012: figuring out why a site isn't ranking, and fixing it.
Ongoing SEO education, kept current rather than earned once and left to expire:
Across freelance work and AllDigiTrends engagements, a selection of the brands I've done SEO, link building or content work for:
A few engagements where I've published the full before-and-after data -- Google Search Console screenshots, Ahrefs data, and real keyword rankings, not just summarized claims:
Beyond client work, I write and get featured on a few other platforms:
I run every SEO strategy at AllDigiTrends directly -- no account-manager layers.