SEO Expert & Founder, AllDigiTrends
Lucknow, India — serving clients across India, UAE, KSA & USA
About
I didn't start as a founder or a consultant. I started in 2012 as an SEO trainee, doing the unglamorous work every SEO starts with — keyword lists, directory submissions, learning why half of what worked yesterday stopped working today. That grounding matters more than people give it credit for. It's the reason I still care about the technical basics — crawlability, schema, page speed — even now that the conversation has moved on to AEO and GEO.
From there I moved into two SEO executive roles at different companies, which is where I learned how SEO actually gets prioritized (or deprioritized) inside a real marketing team, under real budget constraints. Eventually I moved into freelance SEO consulting, working directly with brands rather than through an agency layer — and in 2018, that freelance work became AllDigiTrends, co-founded with Navin Rao.
Today I work primarily as an ecommerce SEO expert and SEO consultant in India, running technical audits and content strategy for D2C and Shopify brands, alongside SaaS and B2B clients. I've since co-authored a book on growth hacking and been featured in Forbes India. But the part of the work I still enjoy most is the same as it was in 2012: figuring out why a site isn't ranking, and fixing it.
Credentials
Ongoing SEO education, kept current rather than earned once and left to expire:
Client Work
Across freelance work and AllDigiTrends engagements, a selection of the brands I've done SEO, link building or content work for:
Published Case Studies
A few engagements where I've published the full before-and-after data — Google Search Console screenshots, Ahrefs data, and real keyword rankings, not just summarized claims:
Common Questions
Saurabh Tiwari is a Lucknow-based SEO expert with 13+ years of experience, starting as an SEO trainee in 2012 before founding AllDigiTrends in 2018 with Navin Rao. He's a contributing author on The Growth Hacking Book and has been featured in Forbes India for his work in SEO and AEO/GEO strategy.
The work spans technical audits (crawlability, schema, site speed), on-page and content strategy, backlink and digital PR campaigns, and — increasingly — structuring content so AI tools like ChatGPT and Google's AI Overviews cite it directly. A realistic engagement starts with an audit, then moves into a prioritized monthly roadmap rather than a one-off fix.
An ecommerce SEO expert focuses on category and collection-page architecture, product schema, and content built for platforms like Shopify — problems a generalist SEO consultant may not encounter day to day. Saurabh's ecommerce work spans D2C brands in beauty, fashion, and home goods, with published case studies showing real keyword and traffic movement.
Freelance SEO consulting from 2017 is where AllDigiTrends started, and that hands-on, direct-with-the-client way of working carries through today — just under the AllDigiTrends name rather than as standalone freelance work. Every engagement is still run personally by Saurabh, with no account-manager layer in between.
Yes — beauty and cosmetics is one of AllDigiTrends' core verticals, with published case studies for Beautilicious, EuropeGirl, and Muffynn, plus ongoing work for Luxiora Cosmetics. The team builds content strategy around founder and clinical-research credentials, which matters more in beauty SEO than in most other categories.
Elsewhere
Beyond client work, I write and get featured on a few other platforms:
I run every SEO strategy at AllDigiTrends directly — no account-manager layers.
