Content marketing is the most popular marketing strategies these days. More and more people enter the market, but a lot of them quit very soon after their attempts to promote their product with the aid of content marketing fails. Why is it so? What is the Secret of Successful Content Marketing of those who make it to the top with their content, while others have to quit?
If you know anything about content marketing, you will probably suggest that the secret is in either posting content frequently enough, or choosing perfect keywords that will work with the search engines like Google or Yahoo. You might even think that the key to success is in better analysis of the performance or keeping in touch with you followers. And you will be right when saying that these things are important. However, they are not the ultimate Secret of Successful Content Marketing.
The secret is in providing your users with quality and creative content. All of the mentioned above ideas are rooted in fresh creative content, as you won’t be able to attract new partners or users if your content is dull and outdated. You won’t make search engines choose your website if you don’t publish original texts. Furthermore, there will be nothing to analyze if your content fails to draw attention.
So the question is what this creative writing looks like?
There are several characteristics of creative content you should be aware of. Remember that to be considered creative your content should be:
Secret of Successful Content Marketing
Extraordinary.
Do not try to create content for search engines only. Do not overload your texts with keywords and phrases. This way you are killing all the creative potential of the writing and ruin your image in the eyes of the users. Moreover, by all means, try not to look too pushy or needy when adding more links to your piece of writing.
Fresh.
This kind of content creation will take more time than using the ideas already provided by someone. But creative writing means that you used all of your imagination to offer your users brand-new information. This means that you will have to come up with tons of ideas, search the web for inspiration, etc.
You can also ask your users what they want to see on your blog or website. If they are reading you on a regular basis, this means that you are answering their questions and solving some of their problems. So, do not hesitate to ask what exactly they want to know more about and how else you can be useful to them.
Original.
Such a type of content means that you should offer your followers innovative information that can only be found on your website. Your ideas should be one of a kind and intriguing to maintain its value. It is not easy, and that is why we did not call this article “5 easy tips on creating amazing content.” However, this is a sort of content you need to be on request.
Controversial.
We are not talking about collecting hot gossips. But publishing content that raises disputes and discussions around it is always a good idea. Do not be afraid to disagree with a popular opinion on certain topics if only it does not harm your image. Keep in mind that whenever publishing controversial content, you should mean each and every word you wrote, as your clients might start a discussion with you. You need to believe in what you have written to be able to answer them and support your idea with the logical explanation. Practice shows that this kind of content is even more creative, as it involves much out-of-the-box thinking and ability to look at everyday things from a different perspective.
Looked at from a different Angle.
People can get the good old facts from some other resources. It is not attractive. Creative writing means that you take a fact and unlike ordinary editors present it from the point of view of a different person in the story, or try to find an explanation that is different from a common one.
This point is not easy as well. However, you can master this skill. You just need a little practice. For instance, next time something happens, try to imagine yourself in that situation and explain the action of each and every person of the story. Whenever people blame someone, try to justify his actions instead of blind accusing. This way, you will stand out of the crowd and draw attention. And that is exactly what you want to achieve.
Fun.
Creative and fun are often considered to be synonyms. Even if you don’t think so, believe us: fun content is shared more frequently than any other one. Do not be afraid to invent some crazy schemes and ideas. Being creative includes the necessity of being entertaining and sometimes even silly. No way will you make it to the top of the niche leaders list with dull content.
Short.
Finally, no matter how fun, extraordinary and fresh your content is, make it short. Being creative also means being able to keep it short, yet still interesting. You should practice this skill: always set limits on how much you can write on a certain topic. Once the limit is reached, proofread it to see whether it complies with all the requirements we mentioned above. Keep in mind that “brevity the soul of wit.
All things considered, there are no simple ways of composing creative texts. However, you can work on it with the aid of our tips. Try to do one exercise that all the great advertisers do on a regular basis. For it, you need to come up with perfect ads for the already existing brands. Try to stay away from the slogans they came up with and be innovative. It is even better to create ads for those companies you want to work for: if you make up a great ad, try to sell it to the company or see if they have any openings you can apply for with it.
- Author’s Bio:- Kevin Nelson started his career as a research analyst and has changed his sphere of activity to writing services and content marketing. Currently, Kevin works as a part-time writer at the BreezeWriting. Apart from writing, he spends a lot of time reading psychology and management literature searching for the keystones of motivation ideas. Feel free to connect with him on Facebook, Twitter, Google+, Linkedin.
