Social media platforms such as Facebook, Twitter, and LinkedIn are great for sharing information about
Businesses, successes, events, and more. But does your sales staff use them in a way that helps to benefit their potential client base?
Take Facebook, for example; There are key steps you can take to search strategically for prospects. You can look for people, businesses, page searches, or posts. You can combine different value sets for information, and then cross-reference that using the platform’s built-in tool, Audience Insights. LinkedIn offers similar search capabilities, but this platform enables you to target decision makers. Like Facebook, you can also combine different values you’re searching for, using standard BOOLEAN terms.
The theme across social platforms is to understand search capabilities to maximize your results.
The same is true for Twitter. It too has specific search terms that help you identify sales prospects. You can also pick up on people mentioned in Tweets, among other criteria, as well as places and dates.
The point is: People share information on social media platforms. They do so in a way that allows you to gain insights about them and their habits and use those insights to build your potential sales prospects in concerted, targeted ways that save you time and effort. To learn more about what to do and how to search, refer to these detailed infographics—then get finding and selling to your future client base.
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Via Salesforce
